Time to get a job in Online Marketing

Let’s face it, the economy is not going to magically shift anytime soon. Most industries are down in terms of employment and salaries are getting smaller and smaller as the supply of experienced college graduates is at its near all-time high. In other words, the job market sucks.

Unless…you are in the world of online marketing. Check out this growth over time:

Now, look closely at the social media curve. That’s right, there are lots and lots of jobs in social media, especially for those that know what they are doing. Imagine how many people spend hours and hours of their time each day on social media sites like Facebook, Twitter, and Linkedin. Now if only they could find a way to put that skill to good use…

Here’s my recommendation to all you job seekers. Go to Barnes & Noble this weekend and get several books on either social media, search marketing, or web analytics and start reading. Take notes, visit online resources, and practice on your own. If you don’t have an account on social networks, create one. If you have never heard of Google AdWords, go learn it. Point is, there is alot of opportunity out there for the ones that are willing to put in just a little bit of effort and attention.

Reading books gives you a huge head-start. Let’s assume for a second that it takes an average of 12 months to write a book on some topic in online marketing. After reading that book, you have gained a full year’s worth of information, research, case studies, resources, and general knowledge. Imagine reading 5 books! What about 10?! There are tons of books on the subject matter at bookstores (the big ones), on Kindle, and at the various other e-book reader stores (e.g. iBooks).

And if you’re not interested in this type of work that’s OK too. At least you’ll have a brand new set of skills that will certainly move your resume closer to the top of that freakishly high pile in HR offices around the world.

Once you’re ready, go search for positions and reward yourself with a nice trip to somewhere cool. Here are some good resources for your job search in online marketing:

• Go directly to the company/agency website under “Media” or “Marketing” departments
• LinkedIn Job Search (use keywords to filter results)
• SEMPO (non-members can search jobs as well) – www.sempo.org
• EMarketing Silo
• Search Engine Watch (job board)
• iMediaConnection (job board)
• Adage (job board)
• MediaPost (job board)

And remember, life is short, so live it to the max each day!

Good luck.

From Puerto Varas, Chile.

Rodrigo

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